Online Business

InnoServ Growing Your Business Through 

Social Media Marketing

Social media provides exposure to your organization and this opportunity helps to grow the relationships with that target audience. Twitter followers, LinkedIn connections and FaceBook Fans are the people who know your organization, who have done business with you in the past, and will be most likely to tell their friends about your organization. It allows you to strengthen relationships with these connections through social engagement and is easily visible to the connections of your current fans and followers, social media which can introduce your business to a whole new audience and enable you to reach your next customers.

Some sites like LinkedIn offer paid accounts with features that are targeted for more advanced users for the purposes of getting started for marketing their business there is no upfront cost for most of the social networks.Social media marketing is really popular among consumers with over 200 million people on Twitter, 200 million more on LinkedIn and 1 billion people on Facebook—social media will touch nearly every customer that walks through your door. For most of the small businesses, Facebook is the jumping-off point for getting started with social media marketing. With its extensive reach and dynamic functionality but there are also very few businesses that could not benefit.

Social media reaches all ages and demographics it has really broken down all of the age barriers that once accompanied the ways people thought about social media marketing. So, no matter how young or how old your target audience may be, chances are most of them are already logging on and waiting for you to get started. When it comes to Facebook, more than half of its users log on to the network every single day and 60 percent of them say checking Facebook is one of the first things they do every day. This level of activity is not unique for Facebook either, today more than 400 million tweets are sent on Twitter each day. While a customer may visit your store once a week but they can see you on Facebook or Twitter every single day.

Social media encourages two-way communication because there is no marketing tool available for small businesses that provide two-way communication which comes using social media marketing and has the power to take any of the feedback you may receive from using a tool like email marketing and supercharge it by letting customers share their thoughts, questions, and ideas quickly and publicly without having to take the time to write an entire email. And it allows you to respond just as fast, without having to pick up the phone or worry the customer is not seeing your response.

Social media marketing company is perfect for providing social media services and customer services which is a top priority for your small business along with the two-way communication provided by social media platforms, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience. Customer service through social media is quickly becoming an expectation of consumers because if customers are already searching for you and not finding your business than you are already missing opportunities to win new customers. Social media sites are becoming the go-to place for consumers who want to learn more about a business because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.

Social media can make a big difference for your email marketing because the game has completely changed when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and finally generate the type of buzz you have been looking for your organization.

Social media is everywhere, today there are many smart phone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses. Every major social network offer free mobile apps that let business owner manage their presence. More importantly, these apps lets the customers connect to their favorite sites wherever they are, these users are not just sharing updates from their own lives but actually they are searching for businesses, products, and services, and connecting with brands through their social channels.

So what do you think? Don't you think it's time you get off the bench and join the millions of business owners that are already growing their organization with social media marketing?

To get started it won't cost you a dime and you will have plenty of time to decide which networks are right for your business. Plus we will be there to help you on setting up your business on any of the major social networks including YouTube.