5 Marketing Tips to Help You Succeed in Your Online Business
I've put together a short list of 5 essential eMarketing tips for any online entrepreneur to follow to obtain their success. By implementing these, you should be well on the way to your financial freedom and success.
eMarketing Tip #1: Automate Your Business
This is an absolute must for any internet business. The secret to making the big money and finally freeing yourself of those financial chains is to automate your business.
What exactly do I mean by automating? By having certain aspects of your business which run on auto-pilot (for example, emailing out newsletters to your list, sending follow-up messages, sending out download links, etc.) frees up the time that you would have spent on those tasks, effectively giving yourself more time to focus on other, more important aspects, such as calling leads, closing sales, etc.
The best example I can give on this is the use of an autoresponder. Autoresponders are services which handle your email side of the business, AUTOMATICALLY sending out emails to new leads, sending out newsletters and email courses on predefined dates and even managing your customer lists.
They are an ESSENTIAL part of truly becoming successful online, as they practically duplicate your efforts. Imagine, while you are sound asleep and your computer is turned off, your autoresponders will still be working their magic, running your business. As you get more experienced with eMarketing, you can learn to automate other areas, such as hiring virtual assistants to do your lead-calling and live follow-up, etc. Learn the ins and outs of your computer, keyboard shortcuts, organizational programs, have swipe files for reference, etc. Do whatever it takes to get back more of YOUR time.
The well-known saying "Time = Money" could not be more relevant here.
eMarketing Tip #2: Learn To Build Nurturing Relationships With Your Prospects
Most people marketing online follow one common misconception. People aren't out to buy products or companies. Deep down, people are looking for solutions to the problems they have. These problems could range from not having enough money, finding their 9-5 grind has become mundane, not having enough time to spend with their family, not having enough money to send their kids to college, etc. Sound familiar? These are all problems which many of us have in common, and we can use this to our advantage. People aren't out to buy products, they're out to find HELP. And where do people naturally look to for help? They look to others. They ask others for help. This is what people really want, help to succeed online. This is where you come in. By learning to build authentic, nurturing relationships with your prospects, you are at the same time building TRUST between you.
This is an important concept. You know how they feel, and should want to genuinely help them. By building relationships, you are demonstrating to them that you truly hold the power to HELP them. You are appealing to the very core of their search for success, and this is what will increase your sales.
eMarketing Tip #3: Understand The Concept Of Personal Branding, Put It To Use!
Personal branding is truly a powerful technique in the online industry. It works hand in hand with building strong relationships with your prospects. If you're focusing on selling products, companies, businesses, then maybe you should take a step back and reassess your situation. What you should really be concentrating on selling is YOURSELF. Once you have soaked up enough information on how to market online, what is stopping you from regurgitating it back out? You can become a teacher, just as you have learnt off others. By beginning to make a name or brand for yourself, your value instantly goes up in the eyes of others.
You can do this by creating your own blog (or have one made for you), posting videos on YouTube, setting up Facebook, Twitter and MySpace accounts, joining forums, etc. By plastering yourself – and more importantly your name – over the web you begin to automatically label yourself as an expert. And you don't need to have earned $10,000 in 6 weeks or $500,000 in 6 months or whatever… You just need to have the knowledge to be able to teach others. Which leads me to my next point..
eMarketing Tip #4: Continuously Increase Your Perceived Value
By always learning more and soaking up knowledge, you are automatically increasing your value to society. This means that other people are more willing to pay YOU money for what you can give back to them. For example, a person who has gone through college to become a doctor is perceived to have more value than a person working as an attendant at McDonald's, and therefore gets paid more. The same principle applies to eMarketing. If you are always learning more and more about the trends and technologies of eMarketing, you will always have something to teach, and people are willing to pay for such valuable information! This is such an easy tip to follow and you can begin capitalizing on it straight away! A good place to begin is the Warrior Forum, one of the original internet marketing forums online. There is a wealth of knowledge here, just poke around and see what you can find.
eMarketing Tip #5: Offer More Than Just Your Product In Your Marketing Funnel
When someone opts-in to your list but doesn't buy your main business offer or product, that doesn't mean that you still can't make any more money out of them. Offer up other products, like affiliate products (which is a great way to add extra income streams to your revenue) before or after you present them with your offer. You can earn commissions from these affiliate products, which is great as it is money earned as opposed to money left on the table if you had not offered them the extra offers at all. Learn to expand your marketing funnel so as to get the most out of your prospect. This is known as the Funded Proposal Concept, and can go a long way into improving your conversion rates and turning leads into upfront cashflow.
Well those 5 eMarketing Tips barely scratched the surface, but they are definitely MUST-DOs to succeed and see results in your online business. You can expand from the points and learn the finer details of each of those eMarketing Tips, but without implementing those strategies above, you will be like the 95% of internet marketers who DO NOT SUCCEED. I want YOU to succeed and finally be able to realize your dreams.
This is an absolute must for any internet business. The secret to making the big money and finally freeing yourself of those financial chains is to automate your business.
What exactly do I mean by automating? By having certain aspects of your business which run on auto-pilot (for example, emailing out newsletters to your list, sending follow-up messages, sending out download links, etc.) frees up the time that you would have spent on those tasks, effectively giving yourself more time to focus on other, more important aspects, such as calling leads, closing sales, etc.
The best example I can give on this is the use of an autoresponder. Autoresponders are services which handle your email side of the business, AUTOMATICALLY sending out emails to new leads, sending out newsletters and email courses on predefined dates and even managing your customer lists.
They are an ESSENTIAL part of truly becoming successful online, as they practically duplicate your efforts. Imagine, while you are sound asleep and your computer is turned off, your autoresponders will still be working their magic, running your business. As you get more experienced with eMarketing, you can learn to automate other areas, such as hiring virtual assistants to do your lead-calling and live follow-up, etc. Learn the ins and outs of your computer, keyboard shortcuts, organizational programs, have swipe files for reference, etc. Do whatever it takes to get back more of YOUR time.
The well-known saying "Time = Money" could not be more relevant here.
eMarketing Tip #2: Learn To Build Nurturing Relationships With Your Prospects
Most people marketing online follow one common misconception. People aren't out to buy products or companies. Deep down, people are looking for solutions to the problems they have. These problems could range from not having enough money, finding their 9-5 grind has become mundane, not having enough time to spend with their family, not having enough money to send their kids to college, etc. Sound familiar? These are all problems which many of us have in common, and we can use this to our advantage. People aren't out to buy products, they're out to find HELP. And where do people naturally look to for help? They look to others. They ask others for help. This is what people really want, help to succeed online. This is where you come in. By learning to build authentic, nurturing relationships with your prospects, you are at the same time building TRUST between you.
This is an important concept. You know how they feel, and should want to genuinely help them. By building relationships, you are demonstrating to them that you truly hold the power to HELP them. You are appealing to the very core of their search for success, and this is what will increase your sales.
Personal branding is truly a powerful technique in the online industry. It works hand in hand with building strong relationships with your prospects. If you're focusing on selling products, companies, businesses, then maybe you should take a step back and reassess your situation. What you should really be concentrating on selling is YOURSELF. Once you have soaked up enough information on how to market online, what is stopping you from regurgitating it back out? You can become a teacher, just as you have learnt off others. By beginning to make a name or brand for yourself, your value instantly goes up in the eyes of others.
You can do this by creating your own blog (or have one made for you), posting videos on YouTube, setting up Facebook, Twitter and MySpace accounts, joining forums, etc. By plastering yourself – and more importantly your name – over the web you begin to automatically label yourself as an expert. And you don't need to have earned $10,000 in 6 weeks or $500,000 in 6 months or whatever… You just need to have the knowledge to be able to teach others. Which leads me to my next point..
eMarketing Tip #4: Continuously Increase Your Perceived Value
By always learning more and soaking up knowledge, you are automatically increasing your value to society. This means that other people are more willing to pay YOU money for what you can give back to them. For example, a person who has gone through college to become a doctor is perceived to have more value than a person working as an attendant at McDonald's, and therefore gets paid more. The same principle applies to eMarketing. If you are always learning more and more about the trends and technologies of eMarketing, you will always have something to teach, and people are willing to pay for such valuable information! This is such an easy tip to follow and you can begin capitalizing on it straight away! A good place to begin is the Warrior Forum, one of the original internet marketing forums online. There is a wealth of knowledge here, just poke around and see what you can find.
eMarketing Tip #5: Offer More Than Just Your Product In Your Marketing Funnel
When someone opts-in to your list but doesn't buy your main business offer or product, that doesn't mean that you still can't make any more money out of them. Offer up other products, like affiliate products (which is a great way to add extra income streams to your revenue) before or after you present them with your offer. You can earn commissions from these affiliate products, which is great as it is money earned as opposed to money left on the table if you had not offered them the extra offers at all. Learn to expand your marketing funnel so as to get the most out of your prospect. This is known as the Funded Proposal Concept, and can go a long way into improving your conversion rates and turning leads into upfront cashflow.
Well those 5 eMarketing Tips barely scratched the surface, but they are definitely MUST-DOs to succeed and see results in your online business. You can expand from the points and learn the finer details of each of those eMarketing Tips, but without implementing those strategies above, you will be like the 95% of internet marketers who DO NOT SUCCEED. I want YOU to succeed and finally be able to realize your dreams.
If you want to drive more potential customers to your business, then you will definitely have to make effort in order to pitch in front of them. I think that social media platforms as well as the bulk business texting services can be highly beneficial for everyone out there.
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